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Frequently Asked Questions (FAQ)
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Question
Should I put my META Tags on just my main/home page or on every page on my site? Should I repeat the same tags on each page or modify them?
Answer
Search engines which spider or crawl through your entire website will attempt to index
all pages within their database. Typically, search engines which do spider your site
will also read your META tags. For this reason, we strongly suggest using META tags on
all pages which will be indexed by search engines. In addition, it is to your advantage
to change some of the META tags located on each page depending on the different content/services
which each of your pages cover.
For example, we cover over 100 different pages of content and tools on our website, and would
probably take hours to write a unique set of META tags for each page. For this reason, we
broke off each section of our website into different sections. For instance, all webpages located
under our META Tag Guide have the same META tags. If you do repeat META
tags on your webpages, it is always best to use different Titles on each page, otherwise to
a search engine, every page on your site will appear identical. Using a unique title for every page
will help distinguish the page to page differences to search engines. Below, we make recommendations
on how we deploy META tags and the frequency of repetition that we ourselves use on our own website:
- Put META tags on all pages which will be indexed by a search engine. Do not lose potential
customers because they could not find your site in search engines.
- If you have the time, make a unique set of META tags on each page. The more unique your
META tags, the higher likelihood a user will find your page.
- If you don't want to customize every page with a unique set of tags, break off pages which
are similiar into sections. Within each section use the same META tags.
- Use unique titles. Every page on your site is different and the best way to differentiate
the difference according to search engines in through the title tag. Make sure every page
on your site has a title representing the data on your page.
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